Sega seems poised and determined to release titles worldwide simultaneously. In a recent report they announced:
Before a Japanese game is released overseas, it is localized into the language of each country and region. For example, Persona 5 has been translated into three languages (English, traditional Chinese, and Hangul). No matter if a game is popular in Japan, it is unlikely to win over fans around the world if the localization is insufficient.
The Sega Group has localization studios that make a huge difference when games are sold overseas. Atlus became a member of Sega Group due to the transfer of business in 2013, which has a studio located in California, U.S.A. The studio understands both Japanese and American games very well, and is able to localize Japanese games in a way that accurately conveys the unique world views of Japanese titles to local gamers. The studio is able to maximize the entertainment value of localized games that reflect these unique world views, and this has led to very positive reviews from local gamers. During the product development stage, game content is shared with the localization team for translation before the development is finished, facilitating the rapid release of foreign language versions of the game.
It is great that they are taking these measures but however they are acting like this is something new. Let me drop a little bit of gaming history on ya:
Sega had the first simultaneous worldwide release on November 24, 1992. This was on a Tuesday (which subsequently is why most games….and now movies, are released on a Tuesday) and it was for Sonic 2. The day was dubbed Sonic 2sday so why is it that Sega is acting like it is such a feat to accomplish in this day and age when it was something they accomplished quite easily back in 1992?
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SourceCode, aka Lucas Hughes, is the creator/owner of Nintendo Playroom. He spends his days primarily as a husband/father/programmer/gamer. He loves all things Nintendo and is very passionate about the Nintendo community.